In this video, Don Norman, co-founder and Principal Emeritus of Nielsen Norman Group, explains the valuable role that design-and designers-can play in addressing major global challenges. In the 21st century, design is concerned with much more than making aesthetically beautiful objects. Use Human-Centered Design to Tackle Global Challenges If you're looking to steer your career in a more meaningful direction and work on major global challenges, here are the top 4 things you should learn. As a designer, you have the opportunity to leverage your skillset and apply your design know-how to tackle major global challenges, influence strategic decisions and make a positive impact on the world.
For instance, GE Healthcare used Design Thinking to improve the MR scanner experience for children-which is oftentimes very unpleasant-and patient satisfaction rates went up 90%. It’s been proven that aside from driving business success and delivering beautiful and successful products, design can be pivotal to solving complex human issues.
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